Designed ux flows, logos, and branding for a number of in-house and customer facing apps.


Two logos for two apps. The left is the customer facing Self-Serve which offers multiple services including Click and Collect, Fitting Room and Footwear, where the customer can request different sizes and see in real time the status of their requests. Right is the logo for store staff's Requests app where they then interact with the customer's shouts.

Worked with marketing to keep app in line with footasylum's new branding, mainly the green pixel.

Re-used components between app's to make sure they all had the same visual language.

Colour distinguising between shout request statuses for different products
Frapp is a retail app that originially was created to replace staff radio's to make calls for sizes to be brought to the shop floor. The app allows you to login as either shop floor or store room, create shouts for sizes, then update the shout as it progresses throughout its journey of claimed, sent, cancelled, returned. In subsequent iterations functionality of basket payments, ship to store, returns, loyalty schemes were introduced.

Login flow / creating 'shouts' for sizes and adding products to baskets

Checkout flow

Delivery / shipping flow
Sevenstore app for in-house use by staff to offer some of the functionalities of Frapp but allowed us to refine and tailor to Seven's particular shopping journey, in the Sevenstore branding.

Login / search product

Basket discounts

Checkout flow with emails and terminal selection

Shipping / delivery