Collaborating with a rowing club on a illustration to communicate their 5 year strategic plan to club members. My concept is the club is the boat, starting at one end of the River Dee in 2022, and progressing towards 2027. The guiding principles of the plan are represented by the boat's oars, representing the club members' role in enacting the plan.

STRATEGIC PLAN

2022

Final iteration / communication / clean / procreate / vectors

2022

Hand drawn style

2022

Playing with perspective

PILLARS

2022

Member's values / trying to include the diversity of the club